5 Areas of Any Successful Business

By Joyce

I’m big on continuing effort, right actions in the right way over the right period of time. So, let’s dive into a series between now and Halloween! The 5 Areas of a business, of YOUR business.

5 Areas of Business
There are five areas of business. I don’t care what you are trying to sell online, if you are a realtor or have a barber shop, these same 5 areas exist for any person, company owner or Fortune 100 company.

• Area 1: Suspects/Marketing
• Area 2: Pre-Sales
• Area 3: The Sale
• Area 4: Servicing
• Area 5: Client for Life

By considering each of these five areas, you can more fully understand how and where a partner and/or a coaching team can provide the greatest assistance in the least amount of time with the smallest investment.

Area 1: Suspects/Marketing
This area covers how to generate more and better prospects. It covers marketing and getting referrals from current and past clients as well as other sources. One small adjustment in this area can double your profitability.

Area 2: Pre-Sales
Most companies invest hundreds of thousands of dollars into marketing (Area 1) and then only convert one out of ten leads. Why? There are many reasons, which is why it’s so difficult to know how to correct or change these numbers. By using our unique processes, systems, tools, and technology, we’re able to help you quickly identify where you may need to make key changes. If we can help you convert just one more lead out of those ten, you could double your sales with no additional work, leads, or efforts.

Area 3: The Sale
This area is an art and a science. It’s the hardest part to truly understand and duplicate. By improving Areas 1 and 2, Area 3 will automatically improve. By teaching you and your team how to identify an individual’s personality in 15 seconds, your sales people will experience a newfound excitement, energy, and effectiveness. By using systems, tools, and automated processes along with technology and media, the way you do business will be changed forever.

Area 4: Servicing
Most companies look at servicing as a cost center rather than a profit center. We know, by studying natural laws, that strong servicing of one’s business can actually produce more new sales opportunities
than Area 3: The Sale.

Area 5: Client for Life
This is the dream and passion of every entrepreneur and CEO. We must aim to keep our clients for life if we’re going to grow and maintain profitability. This is a combination of two key elements:

1. A company culture that believes and practices natural laws for success

2. The proper implementation of technology, training, tools, systems, and the development of people.

A “client for life” mentality will bring the other four areas into a symphony of success for our clients, vendors, employees, and stockholders/owners.

The Windy City Rocks

By Joyce

I’ve just returned from a week in Chicago. It rocks!

I had 4 engagements, from business entrepreneurs through two colleges culminating with the jam-packed IAMP conference - Illinois Association of Mortgage Professionals. Out o all of it the Business Masteries LIVE! was extraordinary as I got to meet a couple of really terrific people who I’ll be working with one-on-one over the next 12 months.

Next Stop….back to Nashville for another jam-packed week November 4-10. See you there!

Clients Vs. Friends

By Joyce

I find the hardest thing I do is help my business clients.

WHAT?

As each day passes, I admire my friends and colleagues who are doctors. Yes, I know, some of you know my opinions on doctors. However, I admire their capabilities to stay distant from the emotional aspects of working with people with dire health issues. People can die. If we are emotionally tied to them we can emotionally die with each one that does, too. Doctors, could shrivel and die within a few years if they could not insulate themselves.

So, could business coaches and trainers.

I find more and more, I care about the success of the business clients I work with. Moreover, I am finding I care more and more about the people behind the business, too. In doing so, it becomes more difficult, this could be age, perhaps, for me to keep a professional distance.

Death for me. Death for my clients. Certain death for friends. I have few close friends. The ones id do I cherish.

My business clients need a business skills trainer, not a friend. Friends are necessary. The two are separate. Business requires skill trainers. The two are diametrically opposed. Friends require shoulders to cry on some times. If I am your friend, I cannot remotely help you or your business.

So, in terms of business building, I am a bit focused, ruthless some say. I would rather help someone build their business then be a friend.

Business success is tied to intimately to one’s vision. There are better friends than me. There are no better business builders than me, however. IT is very, very difficult, but I’d rather help you realize your dreams and vision than be your “friend.”

Few understand it. Frankly, my dear, I don’t give a D _ _ m. You can’t live your dreams or unfold your vision unless you have the financial means to do so.

What do you need…..another friend or a business trainer that shows you how to attain and live your vision and purpose?