5 Areas of Any Successful Business

By Joyce

I’m big on continuing effort, right actions in the right way over the right period of time. So, let’s dive into a series between now and Halloween! The 5 Areas of a business, of YOUR business.

5 Areas of Business
There are five areas of business. I don’t care what you are trying to sell online, if you are a realtor or have a barber shop, these same 5 areas exist for any person, company owner or Fortune 100 company.

• Area 1: Suspects/Marketing
• Area 2: Pre-Sales
• Area 3: The Sale
• Area 4: Servicing
• Area 5: Client for Life

By considering each of these five areas, you can more fully understand how and where a partner and/or a coaching team can provide the greatest assistance in the least amount of time with the smallest investment.

Area 1: Suspects/Marketing
This area covers how to generate more and better prospects. It covers marketing and getting referrals from current and past clients as well as other sources. One small adjustment in this area can double your profitability.

Area 2: Pre-Sales
Most companies invest hundreds of thousands of dollars into marketing (Area 1) and then only convert one out of ten leads. Why? There are many reasons, which is why it’s so difficult to know how to correct or change these numbers. By using our unique processes, systems, tools, and technology, we’re able to help you quickly identify where you may need to make key changes. If we can help you convert just one more lead out of those ten, you could double your sales with no additional work, leads, or efforts.

Area 3: The Sale
This area is an art and a science. It’s the hardest part to truly understand and duplicate. By improving Areas 1 and 2, Area 3 will automatically improve. By teaching you and your team how to identify an individual’s personality in 15 seconds, your sales people will experience a newfound excitement, energy, and effectiveness. By using systems, tools, and automated processes along with technology and media, the way you do business will be changed forever.

Area 4: Servicing
Most companies look at servicing as a cost center rather than a profit center. We know, by studying natural laws, that strong servicing of one’s business can actually produce more new sales opportunities
than Area 3: The Sale.

Area 5: Client for Life
This is the dream and passion of every entrepreneur and CEO. We must aim to keep our clients for life if we’re going to grow and maintain profitability. This is a combination of two key elements:

1. A company culture that believes and practices natural laws for success

2. The proper implementation of technology, training, tools, systems, and the development of people.

A “client for life” mentality will bring the other four areas into a symphony of success for our clients, vendors, employees, and stockholders/owners.