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By Joyce
I find the hardest thing I do is help my business clients.
WHAT?
As each day passes, I admire my friends and colleagues who are doctors. Yes, I know, some of you know my opinions on doctors. However, I admire their capabilities to stay distant from the emotional aspects of working with people with dire health issues. People can die. If we are emotionally tied to them we can emotionally die with each one that does, too. Doctors, could shrivel and die within a few years if they could not insulate themselves.
So, could business coaches and trainers.
I find more and more, I care about the success of the business clients I work with. Moreover, I am finding I care more and more about the people behind the business, too. In doing so, it becomes more difficult, this could be age, perhaps, for me to keep a professional distance.
Death for me. Death for my clients. Certain death for friends. I have few close friends. The ones id do I cherish.
My business clients need a business skills trainer, not a friend. Friends are necessary. The two are separate. Business requires skill trainers. The two are diametrically opposed. Friends require shoulders to cry on some times. If I am your friend, I cannot remotely help you or your business.
So, in terms of business building, I am a bit focused, ruthless some say. I would rather help someone build their business then be a friend.
Business success is tied to intimately to one’s vision. There are better friends than me. There are no better business builders than me, however. IT is very, very difficult, but I’d rather help you realize your dreams and vision than be your “friend.”
Few understand it. Frankly, my dear, I don’t give a D _ _ m. You can’t live your dreams or unfold your vision unless you have the financial means to do so.
What do you need…..another friend or a business trainer that shows you how to attain and live your vision and purpose?
By Joyce
I am a fan of Epictetus….are you of your own vision?
“You see yourself as a small, insignificant member of our society. Therefore you feel that you should try to be like everyone else, to conform, and to not distinguish yourself from the rest. But I wish to be exceptional, striving to realize my potential so that I may better serve others. Why would you want me to remain ordinary? And if I did, how could I be exceptional?”
Be exceptional with this tip: There are five major areas within every business. Most business owners, even the most successful ones, may not understand them or that they even exist. Ignore them, and you cannot sustain any long term success. Know them , honor them and work them as if they were your children and you can achieve anything you desire and dream of financially and business-wise.
Through an in-depth examination of your business, I can quickly identify which of the five areas will bring the greatest value with the least effort, investment, and time.
By considering each of these five areas, you can more fully understand how and where a partner and or a business coach or coaching team can provide the greatest assistance in the least amount of time with the smallest investment.
Here they are:
Area 1: Suspects/Marketing
This area covers how to generate more and better prospects. It covers marketing
and getting referrals from current and past clients as well as other sources. One small
adjustment in this area can double your profitability.
Area 2: Pre-Sales
Most companies invest hundreds of thousands of dollars into marketing (Area
and then only convert one out of ten leads.
Why?
There are many reasons, which is why it’s so difficult to know how to correct or change
these numbers. By using our unique processes, systems, tools, and technology, we’re able to help you quickly identify where you may need to make key changes. If we can help you convert just one more lead out of those ten, you could double your sales
with no additional work, leads, or efforts.
Area 3: The Sale
This area is an art and a science. It’s the hardest part to truly understand and duplicate.
By improving Areas 1 and 2, Area 3 will automatically improve. By teaching you and your team how to identify an individual’s personality in 15 seconds, your sales people will experience a new-found excitement, energy, and effectiveness. By using systems, tools, and automated processes along with technology and media, the way you do business will be changed forever.
Area 4: Servicing
Most companies look at servicing as a cost center rather than a profit center. I know,
by studying natural laws, that strong servicing of one’s business can actually
produce more new sales opportunities than Area 3: The Sale.
Area 5: Client for Life
This is the dream and passion of every entrepreneur and CEO. We must aim to keep our clients for life if we’re going to grow and maintain profitability. This is a combination of two key elements:
1. A company culture that believes and practices natural laws for success, and
2. The proper implementation of technology, training, tools, systems, and the
development of people.
A “client for life” mentality will bring the other four areas into a symphony of
success for our clients, vendors, employees, and stockholders/owners.
By Joyce
Now that you are clear, as a business owner, a CEO, that setting goals and having the proper motivation to go after them, is critical to your business success, I’m going to twist your head around today!
Goal setting is a tricky business.
This is especially true for the entrepreneur with huge goals in mind.
I have a theory that if you reach your goals all the time, you are not setting them high enough.
Ever fail? It’s the most painful time and the time that you will learn the most. What are you learning when you achieve your goals all the time?
Failure and success is a balancing act with a CEO. I love it when I fail. Do you? I learn from it, adjust, do it again with a different approach, and see if my efforts work. Try, fail, adjust, try, fail adjust, get lucky, adjust and succeed. This is really what goal setting is all about. It is, in my mind, what it means: always moving forward towards an end result.
You will have to set the goals high enough so some failure occurs. High goals mean you are in unchartered waters. The waters could be shark infested, too. In taking business owners into unchartered waters, they usually, not all the time, but usually, freak out. I like pushing them to their limits and then beyond because it tests their sincerity in reaching their goals and dreams. Many want it, few reach them, and so I just get right to it to see who I’m dealing with.
The correct method of goal setting is to set the bar so high you must fail. As a matter of fact, several failures are good. I find the large, stupendous goals are reached by the few business owners that get pummeled by their incredible failures along the way.
So, first step today: pick one goal you want to reach in the next 12 months. Make sure you then tie in some very real, tangible, almost scientific components to it:
- What does your goal feel like
- What does you goal look like
- What does you goal taste like
- What does your goal smell like
- What does your goal emotionally feel like
For those of you with NLP training, you’ll get it. For those of you new to this, you will get it.
Work this out on paper, with a pencil. There is a direct correlation between the pencil tip, your fingertips and the nerves that go up your arm and into your brain, I believe. It matters that you physically write this out.
When you’re finished, double your goal in size and scope. Or, half the time you think it will take to get there. Freaked out? Wait until next week’s tip…..you should be as lucky as to have me as your business trainer!
By Joyce
It’s time to dive deeper into your business motivation. If you own your own business, you are a CEO. Act like one. CEO’s move their business and company forward constantly. Do you? As I mentioned before, motivation is tricky. Let’s look at what this means.
I’m an incredibly positive, “can do” individual. My first reaction to any roadblock or situation is, “Hm, how can this work?” Today, however, I want to start with, “Why don’t you feel motivated?” Especially with change, if you understand why you aren’t doing something, you can actually find the answer more easily than finding the reasons to do something.
Motivation means you have a reason to move. If you don’t have a reason to move forward you are unmotivated. So let’s look at this. If you wake up in the morning and you are not in top form, depressed or just don’t want to get out of bed, you may think you are unmotivated. Chances are, you have lost touch with your reasons to get out of bed or you simply don’t have one.
Most people like this do not have a great, big, giant, juicy goal for themselves.
Feeling unmotivated? Create a big, giant, juicy goal.
What is your big, giant, juicy goal as a successful CEO?
Just do it. It will work.
How and why this works is done by what is called the Carrot Principle. It’s like dangling a big, sweet, juicy carrot in front of the horse so it will move a few steps forward in order to take bite out of it. The Carrot Principle will get you out of bed in the morning. If you’ve got a big, juicy reason to get out of bed and get after your day, your company, you will be motivated to do so.
If you have this juicy goal you will not have a problem doing the things you need to do, doing the things laid out in this book, you need to do to be a successful CEO. You speak to the right people, do the right deals, make the right decisions because you have the most basic yet powerful thing you can have: motivation.
For most CEO’s that are struggling, chances are they are not clear about their goals. Without clarity in those goals, your motivation is murky.
What do you want?
Why do you want it?
You need to have a powerful reason why and then you need to know what it will look like when you get it. The why is, “Why do I want this?” and the how is, “What will it look like when I get it?”
When you can get clear on these two things you become a very powerful force to be reckoned with. Suddenly, you have purpose. Purpose is powerful. When you have purpose you don’t need motivation. Think about the great people who have changed the world simply with purpose: Martin Luther King, Nelson Mandela, George Washington, FDR, Winston Churchill, Ghandi, Mother Theresa. It is no different in being a successful CEO. How big is your goal?
Be very clear on what you want.
Be very clear on why you want it.
A final word on motivation: if you don’t think you are motivated, think again. The human brain is always moving and thinking and heading towards something. You control and direct your motivation or you let your mind randomly choose it.
