Dangerous, Radical Business Theories

By Joyce

Business Masteries LIVE! in Denver this past week was a huge success. I met an incredible amount of wonderful people wanting to grow their business to the next level. I suspect in the end we will work together and a few of them may even become good friends……”synergy” as I call it.

The most curious thing is, I had a lot of people in Denver come up to me and want to discuss with me how they can take their business online so they can prospect better.

Why do they ask me this?

One, I know a lot of online marketers and entrepreneurs, some I consider close confidants. They teach me what they know. I apply it to offline business owners. I discovered this past week a really dangerous, radical new theory:

1. Business owners are intoxicated by the notion of Social Media and the hype about free or no cost online prospecting.

Heck, I am too!

2. Very few people are doing this successfully.

Dangerous. Many Internet marketers and online business owners will not agree. They will even get angry. I know most of them.

Radical? No. Its just “The Emperor Has No Clothes” and many are not telling him or her. I guess I will. (sigh)

If your business structure is flawed offline, say you are a real estate or mortgage professional, then going online to prospect is going to sap your time, focus and revenue generating activities with little results. If you are reactive, scattered, lacking a system of prospect generation and referral depth offline, you will not be able to put one in place effectively online.

Just a theory I have, not backed by data, just my observations.

If your business structure is solid, you can still go online to prospect with little results because you may not know the right actions to take in the right way at the right time.

It’s a shame really, as to the few that are doing it well are getting very good results. These are the results that can be duplicated, replicated and expanded at will with a logical pressure point analysis. This is rare.

For every single person I talked with I recommended some offline business strategies first. There was one man I actually encouraged to expand his LinkedIn exposure and do a few things with some targeted groups and connections.

I also told the others to put away their Internet Marketing “follow these easy steps” to traffic and money programs. They are the online equivalent of fast and easy “dreams come true,” what I call morphine shots or IMLM – Internet Marketing MLM’s.

Solid business, built a solid way takes time. The fastest I’ve seen it is 2-1/2 years. It’s not overnight but t is enduring and profitable for years.