Motivation And Goals For The CEO

By Joyce

It’s time to dive deeper into your business motivation. If you own your own business, you are a CEO. Act like one. CEO’s move their business and company forward constantly. Do you? As I mentioned before, motivation is tricky. Let’s look at what this means.

I’m an incredibly positive, “can do” individual. My first reaction to any roadblock or situation is, “Hm, how can this work?” Today, however, I want to start with, “Why don’t you feel motivated?” Especially with change, if you understand why you aren’t doing something, you can actually find the answer more easily than finding the reasons to do something.

Motivation means you have a reason to move. If you don’t have a reason to move forward you are unmotivated. So let’s look at this. If you wake up in the morning and you are not in top form, depressed or just don’t want to get out of bed, you may think you are unmotivated. Chances are, you have lost touch with your reasons to get out of bed or you simply don’t have one.
Most people like this do not have a great, big, giant, juicy goal for themselves.

Feeling unmotivated? Create a big, giant, juicy goal.

What is your big, giant, juicy goal as a successful CEO?

Just do it. It will work.

How and why this works is done by what is called the Carrot Principle. It’s like dangling a big, sweet, juicy carrot in front of the horse so it will move a few steps forward in order to take bite out of it. The Carrot Principle will get you out of bed in the morning. If you’ve got a big, juicy reason to get out of bed and get after your day, your company, you will be motivated to do so.

If you have this juicy goal you will not have a problem doing the things you need to do, doing the things laid out in this book, you need to do to be a successful CEO. You speak to the right people, do the right deals, make the right decisions because you have the most basic yet powerful thing you can have: motivation.

For most CEO’s that are struggling, chances are they are not clear about their goals. Without clarity in those goals, your motivation is murky.

What do you want?

Why do you want it?

You need to have a powerful reason why and then you need to know what it will look like when you get it. The why is, “Why do I want this?” and the how is, “What will it look like when I get it?”

When you can get clear on these two things you become a very powerful force to be reckoned with. Suddenly, you have purpose. Purpose is powerful. When you have purpose you don’t need motivation. Think about the great people who have changed the world simply with purpose: Martin Luther King, Nelson Mandela, George Washington, FDR, Winston Churchill, Ghandi, Mother Theresa. It is no different in being a successful CEO. How big is your goal?

Be very clear on what you want.

Be very clear on why you want it.

A final word on motivation: if you don’t think you are motivated, think again. The human brain is always moving and thinking and heading towards something. You control and direct your motivation or you let your mind randomly choose it.