By Joyce
I find the hardest thing I do is help my business clients.
WHAT?
As each day passes, I admire my friends and colleagues who are doctors. Yes, I know, some of you know my opinions on doctors. However, I admire their capabilities to stay distant from the emotional aspects of working with people with dire health issues. People can die. If we are emotionally tied to them we can emotionally die with each one that does, too. Doctors, could shrivel and die within a few years if they could not insulate themselves.
So, could business coaches and trainers.
I find more and more, I care about the success of the business clients I work with. Moreover, I am finding I care more and more about the people behind the business, too. In doing so, it becomes more difficult, this could be age, perhaps, for me to keep a professional distance.
Death for me. Death for my clients. Certain death for friends. I have few close friends. The ones id do I cherish.
My business clients need a business skills trainer, not a friend. Friends are necessary. The two are separate. Business requires skill trainers. The two are diametrically opposed. Friends require shoulders to cry on some times. If I am your friend, I cannot remotely help you or your business.
So, in terms of business building, I am a bit focused, ruthless some say. I would rather help someone build their business then be a friend.
Business success is tied to intimately to one’s vision. There are better friends than me. There are no better business builders than me, however. IT is very, very difficult, but I’d rather help you realize your dreams and vision than be your “friend.”
Few understand it. Frankly, my dear, I don’t give a D _ _ m. You can’t live your dreams or unfold your vision unless you have the financial means to do so.
What do you need…..another friend or a business trainer that shows you how to attain and live your vision and purpose?
By Joyce
Business Masteries LIVE! in Denver this past week was a huge success. I met an incredible amount of wonderful people wanting to grow their business to the next level. I suspect in the end we will work together and a few of them may even become good friends……”synergy” as I call it.
The most curious thing is, I had a lot of people in Denver come up to me and want to discuss with me how they can take their business online so they can prospect better.
Why do they ask me this?
One, I know a lot of online marketers and entrepreneurs, some I consider close confidants. They teach me what they know. I apply it to offline business owners. I discovered this past week a really dangerous, radical new theory:
1. Business owners are intoxicated by the notion of Social Media and the hype about free or no cost online prospecting.
Heck, I am too!
2. Very few people are doing this successfully.
Dangerous. Many Internet marketers and online business owners will not agree. They will even get angry. I know most of them.
Radical? No. Its just “The Emperor Has No Clothes” and many are not telling him or her. I guess I will. (sigh)
If your business structure is flawed offline, say you are a real estate or mortgage professional, then going online to prospect is going to sap your time, focus and revenue generating activities with little results. If you are reactive, scattered, lacking a system of prospect generation and referral depth offline, you will not be able to put one in place effectively online.
Just a theory I have, not backed by data, just my observations.
If your business structure is solid, you can still go online to prospect with little results because you may not know the right actions to take in the right way at the right time.
It’s a shame really, as to the few that are doing it well are getting very good results. These are the results that can be duplicated, replicated and expanded at will with a logical pressure point analysis. This is rare.
For every single person I talked with I recommended some offline business strategies first. There was one man I actually encouraged to expand his LinkedIn exposure and do a few things with some targeted groups and connections.
I also told the others to put away their Internet Marketing “follow these easy steps” to traffic and money programs. They are the online equivalent of fast and easy “dreams come true,” what I call morphine shots or IMLM – Internet Marketing MLM’s.
Solid business, built a solid way takes time. The fastest I’ve seen it is 2-1/2 years. It’s not overnight but t is enduring and profitable for years.
By Joyce
Now that you are clear, as a business owner, a CEO, that setting goals and having the proper motivation to go after them, is critical to your business success, I’m going to twist your head around today!
Goal setting is a tricky business.
This is especially true for the entrepreneur with huge goals in mind.
I have a theory that if you reach your goals all the time, you are not setting them high enough.
Ever fail? It’s the most painful time and the time that you will learn the most. What are you learning when you achieve your goals all the time?
Failure and success is a balancing act with a CEO. I love it when I fail. Do you? I learn from it, adjust, do it again with a different approach, and see if my efforts work. Try, fail, adjust, try, fail adjust, get lucky, adjust and succeed. This is really what goal setting is all about. It is, in my mind, what it means: always moving forward towards an end result.
You will have to set the goals high enough so some failure occurs. High goals mean you are in unchartered waters. The waters could be shark infested, too. In taking business owners into unchartered waters, they usually, not all the time, but usually, freak out. I like pushing them to their limits and then beyond because it tests their sincerity in reaching their goals and dreams. Many want it, few reach them, and so I just get right to it to see who I’m dealing with.
The correct method of goal setting is to set the bar so high you must fail. As a matter of fact, several failures are good. I find the large, stupendous goals are reached by the few business owners that get pummeled by their incredible failures along the way.
So, first step today: pick one goal you want to reach in the next 12 months. Make sure you then tie in some very real, tangible, almost scientific components to it:
- What does your goal feel like
- What does you goal look like
- What does you goal taste like
- What does your goal smell like
- What does your goal emotionally feel like
For those of you with NLP training, you’ll get it. For those of you new to this, you will get it.
Work this out on paper, with a pencil. There is a direct correlation between the pencil tip, your fingertips and the nerves that go up your arm and into your brain, I believe. It matters that you physically write this out.
When you’re finished, double your goal in size and scope. Or, half the time you think it will take to get there. Freaked out? Wait until next week’s tip…..you should be as lucky as to have me as your business trainer!
By Joyce
Building Success and Entrepreneurial Coaching
Breaking through the entrepreneurial glass ceiling is not easy for an entrepreneur. However, yes, it can be done.
What is the Entrepreneurial Glass Ceiling? It’s simple: we start our business, we work all areas of it ourselves. We think of it, we work it, we sacrifice day in and day out. Nobody can do it as well as we can nor can they do it with the same drive and dedication.
We skip time off and go ten years without a vacation. We endlessly hire and eventually fire people always searching for employees that are the clone of ourselves. It is an endless cycle where we are trapped within the limits of time and energy. There are only so many hours in the day that we can do it all. Eventually a limit is reached. That limit is the Entrepreneurial Glass Ceiling where we, as one person, can do no more.
When things go wrong, we go in like a bull in a china shop, shake things up and start again, building another cycle that will eventually end this way. There are very few entrepreneurs that have not experienced this endless cycle. Breaking through is again, possible, with the right actions done in the right way.
What are those actions?
The actions, an outline of what to do, will stem from setting up the big picture goal of getting your business to a point where it can run and make a profit without you. Most entrepreneurs, even on paper as an owner of a business, really only have a job. They are ironically trapped in a job within a company they own. The following three action steps, the “Three Steps to Anything,” can begin to free a business owner from their endless cycle.
Action Step 1
Do a thorough examination. No doctor will ever prescribe a medicine without performing an examination, and neither should you. Tinkering with your business can be catastrophic unless you know exactly what to do. So, step back and examine it first.
Action Step 2
Find solutions. Look at everything. Forget whether you like the solutions or not, just list them out. At a later time you can filter through whether they are positive or negative or you like or dislike them.
Action Step 3
Take action. Put the right solution in place for you and your business.
These are the three steps to owning a business, not a job. These are the three steps to breaking through the entrepreneurial glass ceiling.
Individuals and companies who tend to see the greatest success in developing and implementing powerful solutions that help their business to make a profit independently of themselves are motivated, open-minded, trusting of themselves and others, and quick to respond. In other words, they do these steps, they take action.
In business, the slower you react, the more money it can cost you as an entrepreneur. Individuals who tend to procrastinate often don’t trust themselves to “fail successfully” and likewise won’t trust others. Taking action will put the right systems in place to eventually free you from your job. It will create a business that support you, your skills and your lifestyle.
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