By Joyce

I find the hardest thing I do is help my business clients.
WHAT?
As each day passes, I admire my friends and colleagues who are doctors. Yes, I know, some of you know my opinions on doctors. However, I admire their capabilities to stay distant from the emotional aspects of working with people with dire health issues. People can die. If we are emotionally tied to them we can emotionally die with each one that does, too. Doctors, could shrivel and die within a few years if they could not insulate themselves.
So, could business coaches and trainers.
I find more and more, I care about the success of the business clients I work with. Moreover, I am finding I care more and more about the people behind the business, too. In doing so, it becomes more difficult, this could be age, perhaps, for me to keep a professional distance.
Death for me. Death for my clients. Certain death for friends. I have few close friends. The ones id do I cherish.
My business clients need a business skills trainer, not a friend. Friends are necessary. The two are separate. Business requires skill trainers. The two are diametrically opposed. Friends require shoulders to cry on some times. If I am your friend, I cannot remotely help you or your business.
So, in terms of business building, I am a bit focused, ruthless some say. I would rather help someone build their business then be a friend.
Business success is tied to intimately to one’s vision. There are better friends than me. There are no better business builders than me, however. IT is very, very difficult, but I’d rather help you realize your dreams and vision than be your “friend.”
Few understand it. Frankly, my dear, I don’t give a D _ _ m. You can’t live your dreams or unfold your vision unless you have the financial means to do so.
What do you need…..another friend or a business trainer that shows you how to attain and live your vision and purpose?
By Joyce
Now that you are clear, as a business owner, a CEO, that setting goals and having the proper motivation to go after them, is critical to your business success, I’m going to twist your head around today!

Goal setting is a tricky business.
This is especially true for the entrepreneur with huge goals in mind.
I have a theory that if you reach your goals all the time, you are not setting them high enough.
Ever fail? It’s the most painful time and the time that you will learn the most. What are you learning when you achieve your goals all the time?
Failure and success is a balancing act with a CEO. I love it when I fail. Do you? I learn from it, adjust, do it again with a different approach, and see if my efforts work. Try, fail, adjust, try, fail adjust, get lucky, adjust and succeed. This is really what goal setting is all about. It is, in my mind, what it means: always moving forward towards an end result.
You will have to set the goals high enough so some failure occurs. High goals mean you are in unchartered waters. The waters could be shark infested, too. In taking business owners into unchartered waters, they usually, not all the time, but usually, freak out. I like pushing them to their limits and then beyond because it tests their sincerity in reaching their goals and dreams. Many want it, few reach them, and so I just get right to it to see who I’m dealing with.
The correct method of goal setting is to set the bar so high you must fail. As a matter of fact, several failures are good. I find the large, stupendous goals are reached by the few business owners that get pummeled by their incredible failures along the way.
So, first step today: pick one goal you want to reach in the next 12 months. Make sure you then tie in some very real, tangible, almost scientific components to it:
- What does your goal feel like
- What does you goal look like
- What does you goal taste like
- What does your goal smell like
- What does your goal emotionally feel like
For those of you with NLP training, you’ll get it. For those of you new to this, you will get it.
Work this out on paper, with a pencil. There is a direct correlation between the pencil tip, your fingertips and the nerves that go up your arm and into your brain, I believe. It matters that you physically write this out.
When you’re finished, double your goal in size and scope. Or, half the time you think it will take to get there. Freaked out? Wait until next week’s tip…..you should be as lucky as to have me as your business trainer!
By Joyce
The key to your business success is going to be your personal ability to get, keep and stay motivated.

Building, owning, running and growing a business that produces revenue consistently, is a long term commitment on your part. You’ve got to stay the course, especially when it gets rough, and it will! Motivation is the key.
The “M” word, MOTIVATION, has frankly been given a very bad rap by all the so-called self growth gurus, personal and business success coaches that abound today. In business, motivation is both critical and yet your biggest enemy if not approached correctly. Its the correct kind of motivation along with solid business principles that you need.
First, just what is the bad kind of motivation? It’s the morphine shot that makes you feel good. Its the “I’m going to Disneyland!” excitement. It produces very little results. It’s the kind of morphine that you get from seminars and high energy programs in the moment that rapidly dissipate once you get home. You get all pumped up only to fall flat again shortly afterward.
A business owner, a solid CEO, recognizes morphine, uses it cautiously and only when needed and draws upon the correct motivational skills to build and run a solid company.
What is the good kind of motivation? The word simply means “motive.” A motive is an embedded reason. We think of this in terms of all the television shows we’ve seen about lawyers and courtrooms. The TV lawyers have to prove the motive behind the crime or there is no conviction. There must be proof and a compelling reason in which to do something nasty.
While this is a fun example, it is true, even for the CEO’s. We need reason to move. That is what motivation is. You may be doing your day to day things but you may not have the motivation to do something better, something special.
What is your reason to move?
-Pay your bills?
-Feed your family?
-Be financially secure?
-Make a difference in people’s loves?
-Leave a legacy when you’re gone off this planet?
Everything you do in business will require this motivation behind it. The good things, fun times, tough decisions and big events do. Even the smallest things that require new ideas, new focus and new skills require the motivation to do them. Being a successful CEO requires the motivation to become one. It means you have a reason to do it and sustain it over time.
Successful CEO’s put the “fuel in the car” so to speak and have their own reasons behind taking on the challenges every day of running a business. They create their own motivation, their own reasons, for doing something unique and different.
Motivation. It is an easy idea. It’s very simple to conceive of and it is difficult to do. It requires repetitiveness, habit change, consistency and awareness. None of these terms has any attractiveness to even the most driven individual unless there is a deep, driving reason. What is your reason?